Graphic Design ■ Logo Julien Leblan

After a fantastic career in Human Resources, Julien Leblan went freelance as a professional coach and life coach.

For the launch of his business, Julien therefore needs a logo. During the brief, Julien expresses his needs. He is looking for a very simple logo, with his name and a short and effective hook that he found himself: Transformative Coaching.

With my graphic designer, we opted for a fairly classic rectangular shape, where the name comes as if to land on the hook. We choose a very readable and modern font. Playing with thickness capital letters, we bring visual dynamism to the whole. The result is simple, sober and harmonious.